"Smile, you’re on candid camera!"
Laughing Buddha viral and social media campaign for Rituals Cosmetics
Rituals Cosmetics’ new Laughing Buddha collection is all about sharing happiness:
“When you smile to the world, the world smiles back”
We reinvented this old ritual for the 21st century, by creating a hilarious viral video to kick off a campaign to share your smile. The result was a hugely positive audience engagement, over 1.5 million views for the video (and counting!), thousands of #whatmakesyousmile photos uploaded, over 25.000 new Facebook fans and a media frenzy surrounding the launch.
Watch the video we made for Rituals' Laughing Buddha collection and try not to laugh!