Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, websites and interactive multimedia that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us

The Connected Life is at the centre of this Financial Times video which features the smart home, the connected car, mobile health and more.

Reporting from the recent MWC (mobile world congress) in Barcelona, it includes an interview with CCO of GSMA, Michael O’Hara, on what a connected life really means to us. 

Some great visuals here. If you have 3 minutes, check it out.

(via futuretechreport)

We can rightly judge a society by how it treats its eccentrics and deviant geniuses—and by that measure, we have utterly failed.

Tim Wu (in the New Yorker) on “How the Legal System Failed Aaron Swartz—and Us”. This article is spot-on, and goes beyond the Swartz case: innovation always operates at the fringes of the law. In the digital realm, this is even more so:

In an age when our frontiers are digital, the criminal system threatens something intangible but incredibly valuable. It threatens youthful vigor, difference in outlook, the freedom to break some rules and not be condemned or ruined for the rest of your life. Swartz was a passionate eccentric who could have been one of the great innovators and creators of our future. Now we will never know.

Chilling and thought-provoking article. Where do you stand?

 Twitter adds filters, but misses the point

This article is just spot on! It’s about the (visual) storytelling, not the gadgetry, settings or in this case, filters:

Instagram is winning because of the photo-centric community it has built. Instagram created its own medium — a photo stream — that’s easily digestible while exerting minimal brain power. Facebook began with words, and with wall posts, and later evolved to include images. Instagram, on the other hand, was born of a world where people carry smartphones with decent cameras every day and use them to tell stories to friends. Instagram’s success is about a new way to show what you’re up to. It’s about creating a photographic timeline of your life you can flip through as easily as thumbing through a child’s picture book. The filters are just gravy.

(via thisistheverge)

Transmedia Storytelling Cookbook: From Digital to a Multiplatform Approach

Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?

Sara Bozanic explains:

Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.

Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.

But what does this mean in practice? We can divide transmedia development process in 3 main phases: concept development, distribution and growth. Each phase is characterized by emotional investment, social mechanics, participation and care.

Click on the image to read the full story.

(via futureoffilm)

The War For Your Television

TV is dead, long live TV!
From the Verge comes this engrossing article series: Over the top: the new war for TV is just beginning. Highly recommended read, the next few years (or months perhaps) will be decisive for the view in your living room! The digital revolution takes no prisoners.

Over the top. It is a strange phrase with many meanings, the most common of which is that something is excessive: This party is over the top, you might say. A 1980s Stallone movie about arm wrestling turned it into a power play, an expression of dominance: He went over the top! And at its root, the phrase comes from World War I, when soldiers leaping out of trenches to charge the enemy directly were said to be going over the top, almost certainly to their doom. They were crazy. Over the top.

So it’s fitting that the tech industry has chosen over the top as its preferred term for delivering video content to your TV over the internet. What Apple and Microsoft and Amazon and everyone literally mean is that they’re going over the top of traditional cable television by using broadband internet, but their strategies and relative success span the entire rich history of the term, from excessive indulgence to raw power grab to insane gonzo suicide mission.

Your living room is a battlefield that’s killed every would-be conqueror for the past 50 years, and it’s driving the tech industry insane. Over the top.