Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, interactive multimedia and social media campaigns that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us
The 1% rule is the famous rule of thumb for user generated content services like Wikipedia or YouTube that says 1% of your users will create content, 9% will edit and curate, and 90% will just sit back and view.

In other words: great, original and unique content is still scarce and in high demand!

1% rule

The Conversation Prism 4.0

Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

This is the latest installment, featuring all relevant social media players and… you!

Downloads in different resolutions here.

The Connected Life is at the centre of this Financial Times video which features the smart home, the connected car, mobile health and more.

Reporting from the recent MWC (mobile world congress) in Barcelona, it includes an interview with CCO of GSMA, Michael O’Hara, on what a connected life really means to us. 

Some great visuals here. If you have 3 minutes, check it out.

(via designersofthings)