What can Augmented Reality do for printed media?
Check out this interesting article dealing with the editorial, advertising and commercial possibilities that augmented reality brings to news outlets.
Extract: ‘It’s not just about watching a video or having a 3D experience. All that stuff is cool but there’s also action the reader can take using AR. These new “click-through experiences” offer users a “visual search” service when looking at products’ (Hugh Mark, head of ad innovation at The Times)