Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, websites and interactive multimedia that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us
Vertov makes Rotterdam ‘Feyblij’ This football season, the insurance company a.s.r., decided to take a step back as the main sponsor of Feyenoord  by introducing and financing Diergaarde Blijdorp as the head sponsor of the Rotterdam based football club. This decision allows the Rotterdam zoo to become visible in the club’s merchandising and advertising in order to get more visitors. Vertov and partner Coebergh coordinated the campaign ‘Feyblij’ that introduced and managed the visual transition from a.s.r. to Blijdorp both on and offline.  The campaign was kicked off the day before the first game of the season with a nostalgic and endearing commercial featuring Feyenoord veteran Giovanni van Bronckhorst, his son and the stuffed elephant Ollie.  Vertov worked together with advertising agency John Doe, responsible for the concept and production of the commercial, and assisted the agency during the creative campaign. Vertov was instrumental in orchestrating the introduction of Blijdorp’s new role of as the head sponsor  of Feyenoord while a.s.r. graciously faded to the background. Aside from managing the offline introduction before, during and after the match, we also proactively ensured  and stimulated solidarity and sympathy among the citizens of Rotterdam and the fans of Feyenoord towards the zoo through Facebook and Twitter with active and large communities that keep growing to this day. 

Vertov makes Rotterdam ‘Feyblij’

This football season, the insurance company a.s.r., decided to take a step back as the main sponsor of Feyenoord  by introducing and financing Diergaarde Blijdorp as the head sponsor of the Rotterdam based football club. This decision allows the Rotterdam zoo to become visible in the club’s merchandising and advertising in order to get more visitors.

Vertov and partner Coebergh coordinated the campaign ‘Feyblij’ that introduced and managed the visual transition from a.s.r. to Blijdorp both on and offline.  The campaign was kicked off the day before the first game of the season with a nostalgic and endearing commercial featuring Feyenoord veteran Giovanni van Bronckhorst, his son and the stuffed elephant Ollie.  Vertov worked together with advertising agency John Doe, responsible for the concept and production of the commercial, and assisted the agency during the creative campaign.

Feyblij

Vertov was instrumental in orchestrating the introduction of Blijdorp’s new role of as the head sponsor  of Feyenoord while a.s.r. graciously faded to the background. Aside from managing the offline introduction before, during and after the match, we also proactively ensured  and stimulated solidarity and sympathy among the citizens of Rotterdam and the fans of Feyenoord towards the zoo through Facebook and Twitter with active and large communities that keep growing to this day. 

SparkOptimus - Drinks & Digital Inspiration at the Rijksmuseum

This summer, the digital top management consultancy firm SparkOptimus held their first annual summer event on digital inspiration, with an array of famed and influential speakers and guests. Ranging from Princess Máxima of the Netherlands, to director of the Rijksmuseum Wim Pijbes, to CEO of Royal Philips Electronics Frans van Houten.

Vertov was in charge of creating all-inclusive audiovisual reports of the event, as well as a short video highlighting key moments (and figures) of the afternoon.

Have a peek at the new Rijksmuseum interior!

Showreel

We’ve been quite busy recently, working on several different projects. Therefore, we felt like it was about time to put it all together and create a fresh version of our showreel. The video showcases various excerpts from our favorite projects, both old and recent.
Take a minute to enjoy our story, and tell us what’s yours?

TEDxAmsterdam - Video series for the TEDxAmsterdam Award 2012

To generate buzz and attract applicants for the Award, we created a video series that asked people in the streets of Amsterdam about their passion for ideas. Can an idea be too outlandish? Are new ideas better than old ones? What’s the use of an idea if nothing is done with it?
The videos were spread online, via the TEDxAmsterdam.com website, the varying partner websites and of course via social media, connecting with TED fans all over the Netherlands. 

We were pleasantly surprised by all the heartfelt reactions. And moreover: the resulting amount of applicants for the Award were staggering and of high quality. Mission accomplished!

The TEDxAmsterdam Award an annual idea competition, looking for inspiring ideas that have a positive influence on our society, and particularly focusing on the ideas that have a link with the Netherlands. The winner will get access to the TEDxAmsterdam community and will be invited to present their idea on stage in the Stadsschouwburg on November 30th.

Droomkamers / Dream Rooms

For the Willem-Alexander Children’s Fund, we asked children to draw their ‘dream room’. The results are heartwarming…

Every year the Willem-Alexander hospital accommodates hundreds of seriously ill children, who spend most of the time in their rooms. Therefore, having an option to customize the rooms to their liking would greatly improve their experience at the hospital. Now there’s a possibility to have customizable rooms with the help of new media.

You can help to achieve this dream. Visit willem-alexanderkinderfonds.nl for more info.

Tumblr - Introducing 5 Awesome Dutch Tumblr Users

For their Dutch launch, we were asked by Tumblr to introduce them to “the Dutch people and media”. Now, Tumblr is not as widespread or known here in the Netherlands. Especially the established Dutch media are clueless about (and not necessarily interested in) an online blogging platform per se. Instead of focusing on Tumblr then (the product, the platform, the technical side, etc.) we decided that the best definition of Tumblr is… its users!

So we proposed doing a video series, portraits of ‘Awesome Dutch Tumblr Users’. Let them tell their stories about how and why they blog, what drives them, what inspires them… not even necessarily focusing on Tumblr in doing so. A series on Digital Culture almost.

The videos feature Ernst-Jan Pfauth blogger and journalist for NRC.Next, Jeanique photographer and online personality, Imaginenanana an immensely popular teen blog focused on boyband One Direction and a lot of self-help questions, simurai a web/tech developer & blogger, and GabyGaby, a social media savvy established artist.

Watch the entire series on our special Vimeo Channel.

ERU - Guerrilla Stunt at Presentation New Product and Ad Campaign

How to create some buzz and excitement around the presentation of Dutch cream cheese brand ERU? We decided to pull a small hoax at the Libelle Zomerweek festival (an event for women), together with celebrity Renate Verbaan.

It was announced in several media beforehand that Renate would reveal her ‘Beauty Secret’. The audience was then invited to participate in a scientific study for beauty creams. Judging three products for viscosity, aroma, ability to rub in the skin, etc. Not knowing that one of the beauty creams was in fact the new cream cheese: ERU Balance. When asked to taste the products, confusion and hilarity ensued…

The end message, however, was quite clear: Eating healthy means looking beautiful. ERU Balance is Renate Verbaan’s true beauty secret.

The video was spread online through several social media channels, reaching many women within the target group and creating a positive buzz around the ERU brand and their new ‘beauty’ product.

FORUM / Felix Meritis - Het Merk Rechtsstaat

Maurice Seleky of Coebergh Communicatie & PR hit the streets to find out if the idea ‘Rule of Law’ functions as a successful brand with the people of Amsterdam. This film functioned as a visual exploration during Gervaise Coebergh’s lecture on ‘Viewing our Rule of Law as a Brand’.

Produced for ‘De Nacht van de Rechtsstaat’, 25 november 2011 in Felix Meritis, Amsterdam