Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, interactive multimedia and social media campaigns that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us

The ANWB Wegenwacht Service explains everything you need to know!

We went on an exciting journey with the Dutch motoring organisation ANWB, by creating an appealing and instructive ‘how-to’ video-series for the public. In the videos, relevant experts from the Wegenwacht (road service men) give helpful advice about what to do when your car has mechanical problems, or simply if you’re uncertain about something. The videos answer questions such as: What to do when my car won’t start? or How to prepare my car for a freezing night? 

ANWB and Vertov worked together to create strong storytelling content, delivering useful information online - in a personal and entertaining way. A great extension of the ANWB Wegenwacht’s famed service for car owners, now just as effective online.

Check it out here! 

What kinds of local stories drive engagement?
The results of an NPR Facebook experiment

Informative article on the 9 types of content that actually reach and spread to audiences online: from Place Explainers, to Crowd Pleasers, to Feel-Good Smilers, to Awe-Inspiring Visuals. All is explained in this agreeable article from Nieman Journalism Lab.

Put these conclusions to good use in your organisation and online content strategy!

Transmedia Storytelling Cookbook: From Digital to a Multiplatform Approach

Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?

Sara Bozanic explains:

Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.

Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.

But what does this mean in practice? We can divide transmedia development process in 3 main phases: concept development, distribution and growth. Each phase is characterized by emotional investment, social mechanics, participation and care.

Click on the image to read the full story.

(via futureoffilm)

The War For Your Television

TV is dead, long live TV!
From the Verge comes this engrossing article series: Over the top: the new war for TV is just beginning. Highly recommended read, the next few years (or months perhaps) will be decisive for the view in your living room! The digital revolution takes no prisoners.

Over the top. It is a strange phrase with many meanings, the most common of which is that something is excessive: This party is over the top, you might say. A 1980s Stallone movie about arm wrestling turned it into a power play, an expression of dominance: He went over the top! And at its root, the phrase comes from World War I, when soldiers leaping out of trenches to charge the enemy directly were said to be going over the top, almost certainly to their doom. They were crazy. Over the top.

So it’s fitting that the tech industry has chosen over the top as its preferred term for delivering video content to your TV over the internet. What Apple and Microsoft and Amazon and everyone literally mean is that they’re going over the top of traditional cable television by using broadband internet, but their strategies and relative success span the entire rich history of the term, from excessive indulgence to raw power grab to insane gonzo suicide mission.

Your living room is a battlefield that’s killed every would-be conqueror for the past 50 years, and it’s driving the tech industry insane. Over the top.

If Content Is King, Multiscreen Is The Queen, Says New Google Study

Smartphones are the most common starting place for online activities:

The research found that a majority of online tasks get initiated on a smartphone while being continued on another device — perhaps with a larger screen for easier use.

That effectively means that while your total content experience perhaps doesn’t need to be designed for a smartphone experience, at least the initial part of it should be, and that part should be integrated with how that content might be used on other devices — so, for example, watching a film first on a phone and then finishing it on a TV, or starting a shopping experience on a phone and finishing it on a PC.

We Want Cinema

So everyone’s familiar with Video on Demand (VoD) by now, but what about Cinema on Demand? Now that most cinemas are equipped with digital projectors, it is - in theory - possible to demand any specific film for a screening.

Well, theory has now been put into practice. Take a look at We Want Cinema. Propose a movie you want to see in the cinema, and when it gathers enough interest, it is actually screened. It’s like organizing a video evening with your friends, but on the big screen!

Which film do you want to see?