Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, interactive multimedia and social media campaigns that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us

Interview with VERTOV’s Martijn Winkler in the redesigned and newly launched Communicatie Magazine - the authoritative publication in the Netherlands for marketing, communication and pr professionals.

Vertov is showcased as an example of the new trend for established agencies (like Coebergh) to create specific ‘labels’ for digital campaigns and creative content. Martijn talks about the benefits this has for clients and for the added effectiveness to (digital) campaigns.

In another article, Martijn shares his strategies on how to reach Millennials - the sought after new generatiuon of consumers that do not respond to ‘traditional’ TV advertising - with lots of inspiring examples.

Do check out the magazine, here at VERTOV HQ :-), perhaps at your office, or order a copy via their website.

Digital storytelling is a great business opportunity for brands!

Are you still questioning why?!

In a nutshell, digital storytelling means going where your audience goes and starting a conversation. It’s focused on human behavior and it consists of creating engaging and interactive stories for the digital audiences of today.

Check out the presentation above to see how smart use of digital storytelling is reflected in the brands’ business growth. excerpt:  Switch from a “what digital thing should I build” question to “why is this a problem and how can I use digital to solve it?” approach. Explore macro-trends that are happening because of digital (e.g. sharing economy, redistribution markets, sustainability, social consumption). Ask why those trends are happening. Ask what they mean for your industry.


Such a lovely campaign: insurance company a.s.r. helping out a much-loved Rotterdam icon in need: Diergaarde Blijdorp (Rotterdam Zoo), by “giving” them the sponsorship of soccer team Feyenoord.

And here’s the commercial featuring Giovanni van Bronckhorst and his son Jake to spread this joyous news!


We are really excited to be part of this exciting campaign, rolling out this weekend. Stay tuned for all updates on facebook.com/feyblij or on Twitter hashtag #Feyblij.

Creative campaign by advertising agency John Doe, campaign release supported by us together with Coebergh Communicatie & PR.

Rotterdam Zoo (Diergaarde Blijdorp) is new sponsor for Feyenoord soccer team, with the compliments of ASR.


VERTOV is really excited to be part of this exciting campaign, rolling out this weekend, set up by main sponsor ASR as a way to support the lovely Rotterdam Zoo. Stay tuned for all updates on facebook.com/feyblij or on Twitter hashtag #Feyblij.

Campaign by advertising agency John Doe, supported by us together with Coebergh Communicatie & PR.

Brilliant, this. Selfridges introduces No Noise: a de-branding campaign to bring peace and quiet in an otherwise loud and hectic retail environment.

NO NOISE by Selfridges

London retailer Selfridges is taking a different approach to retail as it presents the No-Noise campaign for 2013.

With the crowds at big chain retailers already enough to give people headaches, imagine a shopping space where everything is free of all noise—literally and figuratively. Brands including Levi’s, Beats by Dre, and Marmite have offered to de-brand their goods for the store’s Quiet Shop. Selfridges even took the time to de-brand their own shopping bag. 

What kinds of local stories drive engagement?
The results of an NPR Facebook experiment

Informative article on the 9 types of content that actually reach and spread to audiences online: from Place Explainers, to Crowd Pleasers, to Feel-Good Smilers, to Awe-Inspiring Visuals. All is explained in this agreeable article from Nieman Journalism Lab.

Put these conclusions to good use in your organisation and online content strategy!

Unemployee Of The Year
Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!
Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans! Unemployee Of The Year
Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!
Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans!

    Unemployee Of The Year

    Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!

    Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans!