Business more than ever is about people: People connecting and sharing with people. And those people are either talking about your business, or they’re not. If they are, what they saying?
“A brand is what people say about you when you’re not in the room,” Amazon’s Jeff Bezos has said.
“Telling your story means how your brand is translated through the experiences of your community using social media told in their own words,” Ms. Richards adds.
Powerful, when you realize you can’t control the messaging or the distribution of this part of your story. The things you can control are: the story or stories you share, the story you maintain or experience that determines the stories of others, and how you react when people share their versions.
When others share your story, positively or negatively, you need to be there to respond to help define that plot line and determine where that story ends up. As one of the leading minds in social media, Gary Vaynerchuck, has said: “Tell your story, tell it every day, tell it from the heart, make it authentic, care, and you have a business.”