ERU - Guerrilla Stunt at Presentation New Product and Ad Campaign
How to create some buzz and excitement around the presentation of Dutch cream cheese brand ERU? We decided to pull a small hoax at the Libelle Zomerweek festival (an event for women), together with celebrity Renate Verbaan.
It was announced in several media beforehand that Renate would reveal her ‘Beauty Secret’. The audience was then invited to participate in a scientific study for beauty creams. Judging three products for viscosity, aroma, ability to rub in the skin, etc. Not knowing that one of the beauty creams was in fact the new cream cheese: ERU Balance. When asked to taste the products, confusion and hilarity ensued…
The end message, however, was quite clear: Eating healthy means looking beautiful. ERU Balance is Renate Verbaan’s true beauty secret.
The video was spread online through several social media channels, reaching many women within the target group and creating a positive buzz around the ERU brand and their new ‘beauty’ product.