Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, interactive multimedia and social media campaigns that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us

We’re nominated for the EMEA SABRE Awards!

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We have some great news to share today! Together with our partner Coebergh Communicatie & PR, we received three nominations for the prestigious EMEA SABRE Awards. With our campaign for Rituals’ Laughing Buddha we are up against stellar brands like Instagram and Procter & Gamble in the categories ‘Brand-Building’ (Diamond Award), Industry Sector ‘Fashion & Beauty’ (Gold Award) and ‘Marketing Buzz' (In2 Award).

SABRE is the world’s largest awards competition for the public relations industry. The SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. This year there were close to 2,400 entrants from more than 40 markets across Europe, the Middle East and Africa.

So fingers crossed for the award ceremony on May 20th in London!

Check out all the nominees here!

Spend a night at the hotel of homeless people!

Faktum, the Gothenburg’s street newspaper, started the ‘Faktum Hotel’ campaign in order to raise funds for helping approximately 3,400 people sleeping in the city’s open air. On the hotel’s website, visitors can ‘book’ by the price of 10$ one of the ten different ‘rooms’ used by the homeless around the city, such as park benches, forests and docks.

The money goes to charity and the ‘room’ reservation raises awareness on the dramatical situation of people living on the streets. A great example of advertising for a social cause.

Unemployee Of The Year
Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!
Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans! Unemployee Of The Year
Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!
Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans!

    Unemployee Of The Year

    Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!

    Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans!

    The more, the hotter

     As explained in the video above, Perrier’s Le Club was the first ever video that evolved with the number of viewers. It was created to promote Perrier, a well-known mineral water brand. Basically, each visit to Perrier’s YouTube channel was counted, and as the number of views rose, the video got hotter and more intense. The brand’s aim was to attract a younger crowd (25-35 year-olds), who weren’t that interested in Perrier before.
    Read more about this campaign here

    Hypermediacy at its best

    This campaign isn’t particularly new, but it’s definitely worth watching (and appreciating). It has won a Webby award for the best use of online media, and rightly so. It manages to beautifully blend so many different windows and media together, and to create a coherent hypermediated story.

    Flex a muscle, play a tune

    Love it or hate it, but it’s been generating quite an online buzz recently. This new interactive Old Spice campaign features Terry Crew wired to numerous musical instruments. Whenever he flexes a muscle, one of the instruments starts playing. And you can record your own tune by using your keyboard to flex Crew’s muscles in real time. Interestingly enough, it’s probably one of the first interactive videos on Vimeo!

    Creepy ice cream

    This bizarre ad features a person fully covered in ice cream, looking at the camera, while the narrator, in a super creepy tone, explains how Little Baby’s ice cream will make you do certain things (or not).
    The video has gone viral in almost no time and now has more than 1.5 million views on Youtube.