Spend a night at the hotel of homeless people!

Faktum, the Gothenburg’s street newspaper, started the ‘Faktum Hotel’ campaign in order to raise funds for helping approximately 3,400 people sleeping in the city’s open air. On the hotel’s website, visitors can ‘book’ by the price of 10$ one of the ten different ‘rooms’ used by the homeless around the city, such as park benches, forests and docks.

The money goes to charity and the ‘room’ reservation raises awareness on the dramatical situation of people living on the streets. A great example of advertising for a social cause.

How much does Internet Explorer suck?

On November 29, Microsoft launched its new campaign, ‘IE Sucks…Less. The Browser You Loved to Hate’, which promotes Internet Explorer 10, the newest version running on Windows 8 devices.

What is it all about?

Unemployee Of The Year

Excellent campaign from United Colors of Benetton, focusing on the rising unemployment numbers among young people. The campaign is centered around a website, Unhate Foundation, asking young unemployed people for their stories, and their dream projects. The best 100 projects receive $ 5000 each!

Again, Benetton manages to highlight the underdog and seek social and societal relevance with their ads. We’re fans!

The more, the hotter

As explained in the video above, Perrier’s Le Club was the first ever video that evolved with the number of viewers. It was created to promote Perrier, a well-known mineral water brand. Basically, each visit to Perrier’s YouTube channel was counted, and as the number of views rose, the video got hotter and more intense. The brand’s aim was to attract a younger crowd (25-35 year-olds), who weren’t that interested in Perrier before.
Read more about this campaign here.

Hypermediacy at its best

This campaign isn’t particularly new, but it’s definitely worth watching (and appreciating). It has won a Webby award for the best use of online media, and rightly so. It manages to beautifully blend so many different windows and media together, and to create a coherent hypermediated story.

Skip Ad >

We’re all familiar with the ever-so-slightly annoying Skip Ad button on YouTube. Apparently, you can make it work in your favor by admitting and emphasizing its presence. Just have a look at this environmental campaign.

Transmedia sells, quite literally

Test subjects needed

“But how can one profit from transmedia?”, or something along those lines, is the kind of question you’re more than likely to get when discussing transmedia with your friends, peers or clients. But what they actually mean is the following: can transmedia be a viable advertising tool to promote products/services?

Flex a muscle, play a tune

Love it or hate it, but it’s been generating quite an online buzz recently. This new interactive Old Spice campaign features Terry Crew wired to numerous musical instruments. Whenever he flexes a muscle, one of the instruments starts playing. And you can record your own tune by using your keyboard to flex Crew’s muscles in real time. Interestingly enough, it’s probably one of the first interactive videos on Vimeo!

Creepy ice cream

This bizarre ad features a person fully covered in ice cream, looking at the camera, while the narrator, in a super creepy tone, explains how Little Baby’s ice cream will make you do certain things (or not).
The video has gone viral in almost no time and now has more than 1.5 million views on Youtube.

Stop working. Start drinking.

This is one of the most popular Youtube videos at the moment. It has spread virally at the fantastic speed to reach almost 2 million views in two weeks. And you just have to admit that it’s a pleasure to see something interesting being created offline with the purpose of attracting the ever-expanding online audience.

About us

Twitter