Creating powerful stories for audiences of the digital age. VERTOV is a creative agency that specializes in digital storytelling & visual PR - standout films, interactive multimedia and social media campaigns that connect today’s audiences with brands and businesses. On this website, we showcase inspiring digital stories: join us for the ride! You can email us

Interview with VERTOV’s Martijn Winkler in the redesigned and newly launched Communicatie Magazine - the authoritative publication in the Netherlands for marketing, communication and pr professionals.

Vertov is showcased as an example of the new trend for established agencies (like Coebergh) to create specific ‘labels’ for digital campaigns and creative content. Martijn talks about the benefits this has for clients and for the added effectiveness to (digital) campaigns.

In another article, Martijn shares his strategies on how to reach Millennials - the sought after new generatiuon of consumers that do not respond to ‘traditional’ TV advertising - with lots of inspiring examples.

Do check out the magazine, here at VERTOV HQ :-), perhaps at your office, or order a copy via their website.

Why Storytelling Is The Ultimate Weapon

Great article by ‘The Storytelling Animal' author Jonathan Gottschall. Insightful excerpt:

Until recently we’ve only been able to speculate about story’s persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.

What is going on here? Why are we putty in a storyteller’s hands? The psychologists Melanie Green and Tim Brock argue that entering fictional worlds “radically alters the way information is processed.” Green and Brock’s studies shows that the more absorbed readers are in a story, the more the story changes them. Highly absorbed readers also detected significantly fewer “false notes” in stories—inaccuracies, missteps—than less transported readers. Importantly, it is not just that highly absorbed readers detected the false notes and didn’t care about them (as when we watch a pleasurably idiotic action film). They were unable to detect the false notes in the first place.

And, in this, there is an important lesson about the molding power of story. When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless.

And of course: substitute readers for viewers, and the same applies.