Such a great campaign from our friends at Ubuntu via Getitdone.org to raise 10.000 euros for the Ubuntu Academy in Cape Town. Donate and immediately receive a creative thank you video straight from Blikkiesdorp, a township near Cape Town, South-Africa. Heartwarming fun!
Here’s the video for Guus Meeuwis, Dutch pop-artist, for his contribution today.
Cleverly filmed celebration of freedom in advertising
Our pick for this year’s Oscar for best foreign film is the film ‘No’, director Pablo Larrain’s new chronicle of the last days of Augusto Pinochet’s rule in Chile. It is the story of a military dictatorship that fell to an add campaign, a cheerful one at that.
Larrain has also created a film of fascinating stylistic independence. The entire film is shot on old video equipment, dramatically lowering the quality of the images to what we have become used to today.
It is an open conversation about the very means by which we understand ourselves and our societies, the way that we internalize advertising and news footage.
And here’s the commercial featuring Giovanni van Bronckhorst and his son Jake to spread this joyous news!
We are really excited to be part of this exciting campaign, rolling out this weekend. Stay tuned for all updates on facebook.com/feyblij or on Twitter hashtag #Feyblij.
Creative campaign by advertising agency John Doe, campaign release supported by us together with Coebergh Communicatie & PR.
Rotterdam Zoo (Diergaarde Blijdorp) is new sponsor for Feyenoord soccer team, with the compliments of ASR.
VERTOV is really excited to be part of this exciting campaign, rolling out this weekend, set up by main sponsor ASR as a way to support the lovely Rotterdam Zoo. Stay tuned for all updates on facebook.com/feyblij or on Twitter hashtag #Feyblij.
Campaign by advertising agency John Doe, supported by us together with Coebergh Communicatie & PR.
Brilliant, this. Selfridges introduces No Noise: a de-branding campaign to bring peace and quiet in an otherwise loud and hectic retail environment.
NO NOISE by Selfridges
London retailer Selfridges is taking a different approach to retail as it presents the No-Noise campaign for 2013.
With the crowds at big chain retailers already enough to give people headaches, imagine a shopping space where everything is free of all noise—literally and figuratively. Brands including Levi’s, Beats by Dre, and Marmite have offered to de-brand their goods for the store’s Quiet Shop. Selfridges even took the time to de-brand their own shopping bag.
Perhaps One Of The Best Anti-Smoking Ads Ever Created.
A Thai guerrilla-style stunt that uses a very direct approach in a surprising way: part of a story’s power is WHO is telling it… and how the story INTERACTS with the listener. Take a look and see for yourself how these rules are put to great use.
And put out that cigarette!
(via @kordeboer)
Interested in decoding alien signals and discovering mysterious countdowns?
On December 10, Warner Bros launched the website for Deep Space Radio Wave Project and the challenge to decode signals from outer space. The fact that in less than two days the online community got to the core of the mystery only proves that advertising works perfectly with gamification and stimulating collective intelligence!
Check out the unfolding of the whole story here. If you are wondering what the project is all about…it was revealed yesterday: the Man of Steel movie, coming out in June 2013.
Hyundai Street League film
From our good friend and talented writer/director Robert Samuels (aka Superrocketman) in the UK, comes this beautiful and heartfelt film about how football - or soccer for you Americans - transforms the lives of disadvantaged young people.
Take a moment to be awed by a short film in which football meets poetry meets inspiration. Featuring poem and performance by one of the most respected spoken word artists in the UK: Polarbear.
Street League is a UK charity made possible by Hyundai.
How can we create meaningful digital stories?
This is Project Re:Brief, an amazing initiative from Google, showing a behind-the-scenes of the creative process in the age of technology. The project was launched in March this year and it brings back to life four of the most loved campaigns in the ‘60s and ‘70s (for CocaCola, Advil, Volvo and Alka Seltzer). The art directors and copywriters of the original ads were invited to Re:Brief their classic campaigns and recreate them with all the technological possibilities of today. Check out the one-hour long documentary of the project to see the challenges they encountered in adapting a story to the requirements of the digital audiences.
We found it an incredible source of inspiration! What about you?
The Secret Lives of Supercutters
Why people spend so many hours stitching footage into YouTube collages.
From Slate comes this terrific article on the makers of ‘supercuts’. Excerpt:
Since the beginning of time, humans have reshaped the creative works we encounter. Oral tradition invited storytellers to embellish existing narratives. Sheet music was powerless to prevent the parlor pianist’s reinterpretation. In the ’70s and ’80s, turntable jockeys led a sampling explosion. And today, of course, we have the “supercut.”
As YouTube crawlers well know, the supercut strings together rapid-fire, out-of-context movie or TV scenes to create a sort of video essay. What motivates the supercutter to slog through hours of footage to compile these minute observations? And what distinguishes the masters of the form?
Read the full article, with loads of inspiring anecdotes and examples.
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