Star Trek: Literally into the darkness
The studio behind the Star Trek Into Darkness took the title quite literal this time around when executing promotional activities for the upcoming film. They commissioned the flying of a giant, glowing Starfleet insignia in the London night sky. Compromised of 30 LED-illuminatied quadrotors, the 308-foot-tall sign rotated in place 118 feet above ground, before dimming its lights alongside those of Tower Bridge and Big Ben in recognition of the WWF’s Earth Hour conservation effort.
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