Target Kaleidoscopic Fashion Spectacular - 155 hotel rooms turned into giant animated pixels
At the Standard Hotel in New York, 155 rooms with 66 dancers inside were turned into giant animated pixels, backed by the score of a 30 piece orchestra, bringing a 20 minute live experience to the streets. Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear.
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