This is a great weekend read, an insightful interview with Frank Rose (from Wired). Excerpt:
How is digital – and the digital generation – changing the way we tell stories? What’s the difference between this at an individual level and a commercial level?
It’s transforming stories from a product we consume to an experience we share. Twentieth-century mass media were a natural outgrowth of the technology and economics of their day.
A mechanistic, industrial society yielded mass-produced products - newspapers, movies, cars, refrigerators, TV shows - that could be efficiently pushed out to a more or less undifferented public. There’s a reason they used to call Hollywood “the dream factory.”
Digital turns that on its ear, because suddenly the need to stamp out products mechanically gives way to the ability to customize them in response to customer feedback. This is as true of stories as it is of T-shirts. Movies are still a powerful storytelling mechanism, but now they can be augmented by shared storytelling experiences that can play out both online and in the real world.
Read the entire piece here.