For Geberit Netherlands we were asked to communicate a delicate issue: toilet smells. A subject everyone recognizes, but no one talks about. Due to politeness, awkwardness, or even shame. It turns out that not only are people bothered by other people’s unpleasant smells after visiting a toilet, but also that people try to hide their own smell from others, even spouses and loved ones. We focused on this issue of shame and trying to hide one’s smell, by creating a faux-documentary featuring several characters who go to great lengths to hide their smell (or that of a loved one). Over the top? Yes. Recognizable? Very!
Of course there is an easy and effective solution to this issue: the DuoFresh by Geberit.
The video was released and seeded online through different influentials and blogs resulting in over half a million views and a positive buzz on social.