For the Dutch Roadside Assistance (ANWB Wegenwacht) we created this 3-part online video series to make sure everyone leaving for summer holiday is fully prepared. In a joyous and colorful style the #vakantiecoach campaign plays with recognizable problems and frustrations of people traveling by car to their holiday destination. The ANWB Wegenwacht is here to help! With effective tips and tricks, and of course in the event of car trouble on the road, both in the Netherlands and abroad.
Almost a million video views within two weeks, massive sharing in social media, and rave reviews on important marketing blogs such as Adformatie.