Digital storytelling is a great business opportunity for brands!

Are you still questioning why?!

In a nutshell, digital storytelling means going where your audience goes and starting a conversation. It’s focused on human behavior and it consists of creating engaging and interactive stories for the digital audiences of today.

Check out the presentation above to see how smart use of digital storytelling is reflected in the brands’ business growth. excerpt:  Switch from a “what digital thing should I build” question to “why is this a problem and how can I use digital to solve it?” approach. Explore macro-trends that are happening because of digital (e.g. sharing economy, redistribution markets, sustainability, social consumption). Ask why those trends are happening. Ask what they mean for your industry.