“VERTOV is the essence of a great creative agency: independent, uncompromising in quality and always focused on the audience, not by listening per se, but by staying ahead, pulling the audience on- and inwards. There’s a fine line between surprise and shock when it comes to creating new and innovative ideas. The art is balancing this line.”
Originally a writer/director of award winning films and drama series for television and film festivals such as Cannes and Palm Springs, Martijn (1978) steadily built a strong expertise in online and new media by working as a creative director in the digital agency field. In 2012 he founded VERTOV digital storytelling, partnering with Gervaise Coebergh from Coebergh Communicatie & PR.
He has worked as a lead creative on accounts such as Tumblr, ANWB and Oxfam Novib, has been nominated for several awards, including the Digital Communication Awards 2013 in Berlin, and won a EMEA SABRE Diamond Award in 2014 in London for his Rituals Cosmetics’ Laughing Buddha campaign.
He is president of the Dutch Directors Guild, contributor to leading Dutch communication/tech blog Frankwatching, guest lecturer at the Dutch Film and Television Academy and the University of Amsterdam, and is debuting with a novel at publisher Atlas Contact in 2016.
“VERTOV power enriches the working field of marketeers and communication professionals and is a strong tool for ambitious companies and people. While storytelling is as old as mankind, the digital aspect creates new opportunities. The increasing importance of the visual aspects in communication (read: life) also triggered us to start this agency. For me VERTOV is a great opportunity too to stay connected with new generations of ambitious people and ideas, next to all other inspiring businesses I’m involved in.”
Gervaise (1966) is founding partner of a.o. Coebergh Communicatie & PR, Spice PR, VERTOV, BeterThuis and even owner of natural campsite and restaurant Voscheheugte. Winner of the 2011 People’s Choice Porsche Business Woman of the Year Award and nominated as one of the 100 most successful businesswomen of the Netherlands in 2013 and 2015, as well as one of the 50 most inspiring businesswomen of the Netherlands.
Petra van der Meulen – LinkedIn
Project Manager & Social Strategy Director
Film, television and art lover Petra (1983) has been infected with the storytelling virus throughout her career. First in film distribution, then film production & television and now at VERTOV. Her experience in all these fields taught her how to develop, market and sell urgent, unique and/or commercial stories. She loves to make a ‘plan come together’ and enjoys serving customers and enabling creatives, which is a huge benefit in her role as project manager at VERTOV.
Anne (1978) is an experienced producer for corporate, commercial, video for internet and short films. Working with different creative agencies and clients, he is an established name when it comes to producing audiovisual stories for audiences of the digital age: from high-end commercial campaigns for the National Postcode Lottery, to hilarious online virals for Hi Mobile. Through VERTOV he has applied his expertise to digital storytelling production, creating meaningful stories in an effective way, and reaching a new generation of viewers – both online and offline.